The Modern Day Consumer

The Modern Day Consumer (1987) is a animation film directed by Brian Burman.

Depicts modern humanity as a product of the industrial revolution, which formed and cultivated a society based on mass consumption. This consumerism is illustrated through portrayals of our feeding, mating, and grooming habits, as well as ritual gatherings and retirement that manufacture a dependency on the capitalist system. Burman’s highly fantasized stop-motion claymation critiques the absurdity of integrating capitalism and humanity, which has altered the human experience into a measurement of one’s ability to mass produce and mass consume.